In 2010, Pure emerged from the shared passion of two friends determined to revolutionise BMX racing frames. Meticulously designed for both performance and aesthetics, our frames dominate tracks globally. 

Richard, a cycling veteran with over 30 British Championships, leads our workshop, recognised for unparalleled mechanical expertise. Our frames and components have graced the start gates of the London and Rio Olympic Games. 

With a global team of riders, we stand by our commitment to providing exceptional products – the same ones we trust on our own bikes.