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about the pure bicycle company
Pure Bicycles is a new British company, taking a fresh look; with the overall aim to produce a bike which will transfer the pure power and skill of the rider to maximum effect.
The team at Pure are riders themselves, and whether you’re racing BMX or 4X, or a junior road or track rider the frames/bikes have been designed to give you that extra edge!
The geometry, materials and overall design of the frames are a result of extensive testing and not just a fashion statement.
Other frame designs may replicate the `look`, have aesthetically pleasing hydro-formed tube-sets but at Pure we only incorporate design features that directly benefit the rider.
The BMX, Cruiser and 4X frames have seen a leap in technological design, and the evidence is undeniable. Don’t take our word for it though, book a test ride and you will feel the difference!
The junior road and track bikes are designed to give a well-equipped bike for our future champions to develop their skills.
All-in-all it’s about giving you the opportunity to fulfil your passion; pure and simple!